Baikal–Alaska Expeditions

Project case

Location: Siberia, Russian Far East, Alaska

Project investment: RUB 45 million

Starting challenge

Create a destination that works not as a collection of isolated properties but as an interconnected system of experiences, services, entrepreneurship and management.

What was created

The expeditions are both a stand-alone initiative and a source of concepts, stories, content, partnerships and new tourism products.

What can be applied elsewhere

The experience is applicable to tourism destinations, public recreational spaces, clusters, themed resorts and integrated tourism products.