Lake Baikal
Entrepreneur · traveler · recreational developer

Marketing and positioning

Practical entrepreneur principles focused on application rather than abstraction.

1. Measure marketing effectiveness

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

2. Calculate cost per qualified lead and sale

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

3. Separate acquisition sources

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

4. Formulate clear positioning

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

5. Compare intended and actual perception

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

6. Build referrals through quality

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

7. Use content as marketing

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

8. Collect NPS feedback

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

9. Look for your blue ocean

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

Application checklist

  • Choose one principle for the next 7 days.
  • Define a measurable result.
  • Assign an owner and a review date.
  • Record the outcome and the next action.
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