Lake Baikal
Entrepreneur · traveler · recreational developer

Sales and customer value

Practical entrepreneur principles focused on application rather than abstraction.

1. Make a direct offer

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

2. Map the sales funnel

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

3. Improve each conversion step

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

4. Use a clear price list

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

5. Review profitable deals

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

6. Exceed expectations after the sale

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

7. Build repeat sales

Apply the principle to a real task, define a measurable result and turn the conclusion into a repeatable working rule.

8. Practical principle 8: Develop repeat sales

Apply the principle to a specific task, record the result and turn a successful decision into a repeatable working rule.

9. Practical principle 9: Speak to the customer accurately and honestly

Apply the principle to a specific task, record the result and turn a successful decision into a repeatable working rule.

Application checklist

  • Choose one principle for the next 7 days.
  • Define a measurable result.
  • Assign an owner and a review date.
  • Record the outcome and the next action.
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